week 7

Competetive Analysis of Bhat-Bhateni and Big-Mart

A competitive analysis is a critical part of the company’s marketing plan. With this evaluation, we can establish what makes product or service unique and therefore what attributes play up in order to attract the target market. Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors.

BHAT-BHATENI

Started with one store room and one shop at 1984, now Bhatbhateni has more than 6 Supermarkets in Kathmandu valley and one in pokhara. Bhat bhateni is a leading superstore in Nepal. It provide employment opportunities to more than 10,000 employees.

BIG-MART 

Established in 2009. It has fourteen outlets in Kathmandu valley; Big mart has given a side competition to Bhat-bhateni and is its upcoming competitor. Within a short span of time BIGMART has grown enormously, attracting loyal customers.

Competitive Analysis of Bigmart and Bhatbhateni super market 

Factors	Bigmart		Bhatbhateni
Price	High		moderate
Sales	Moderate		High
Customer Service	High		moderate
Quality	Moderate		moderate
Unique features	Moderate		High
Product variety	Low	high

PESTLE ANALYSIS OF  BHAT-BHATENI AND BIG-MART

Political: In an unpredictable country like Nepal, where government change in average of 2 years time, adjusting with the government policies is difficult. Nepal has unstable government. There are bands and strikes every now and then. Supermarkets like Bhat-bhateni and Big-mart whose daily sales exceeds more than 10 lakhs will have a big impact because of even one days bandh. Adjusting with the political situation plays a vital role for both these supermarkets.

ECONOMICAL:

The recent unofficial blockade by India has made a significant impact for both the supermarkets. More than 70% of the products come from India and due to the recent economical blockade products are not been available. The sales have decreased because of unavailability of products. Bhatbhateni is one of the top tax payers in Nepal.

SOCIAL:
Bhatbhateni and Bigmarts aim is to provide varieties of products at one place. Customers are more conscious than ever they want quality products at the lowest available rate. Products in both these supermarkets have different price and is available in different qualities.

TECHNOLOGICAL:

Technology provides more efficiency and security to the supermarket. With the advancement in technology we have different payment system. Products are well secured with high tech security system installed in their products. Online orders are now available in Bhatbhateni. , technology acts a service for the Big mart as well as bhatbhateni

ENVIRONMENTAL:
Bhatbhateni and Bigmart must be more environment conscious. In recent years bhatbhateni has brought in new system where they do not use plastic bags and use alternative local bags.At parking area bhatbhateni provides customers with ecowash system to their customers vehicle. Big mart must also come with some schemes looking after the environmental factors.

LEGAL:

Both these supermarkets must follow the legal actions. During this period of economic blockade they should not take advantages of high demand for their products and should not increase the prices randomly. Legal analysis should not be neglected.

REFERENCES

Bigmart. (2015). Bigmart. Available: http://www.bigmart.com.np/. Last accessed 28th december 2015.

BBSM. (2015). welcome to bhatbhateni. Available: http://www.bbsm.com.np/. Last accessed 28th december 2015.