Video Assignment
The first assessment of this module was video presentation.
Our group chose McDonald’s and Starbucks and we have used different analytical
tool to analyze both the internal as well as external factors of the companies.
We had to discuss about the analytical tool and make a video presentation on
Starbucks and McDonald’s. As there were many analytical tools we could not
discuss about VRIN of both the companies because we had a criteria of only 10
minutes to shoot the video. Because of this video presentation I got to work
with my classmates and they helped to understand the entire analytical tool
practically in which I had confusion before. We had to complete the video
within 10 minutes so VRIN of both Starbucks and McDonalds is missing in the
video. VRIN stands for Value, rarity, Inimitability and
non-sustainability.
VRIN analysis of Starbucks:
Value: Starbucks is a major company in coffee industries.
Starbucks is a renowned company and it has its customers around the globe. It’s
a well known company in coffee industry. Majority of people choose starbucks
over its competitors.
Rarity: Although there are many coffee chain restaurants,
starbucks is chosen by majority of customers because of it unique taste
compared to others.
Inimitability: The
unique feature of starbucks is its aroma. Starbucks logo is one of the popular
logos in the world .Customers can recognize starbucks by looking at its Logo.
Non-sustainability: Starbucks is a leading company in coffee
market. Customers prefer starbucks over its competitors because of its
popularity, varieties of coffee is available at Starbucks but in recent years
starbucks if facing competition from different competitors as they have
introduced new coffee flavors which is not available at starbucks.
VRIN analysis of McDonalds:
Value: McDonalds is the leading food store in many
countries. The value of McDonalds is very high in restaurant industry. Its
customers ranges are from low budget to high budget. All people from different
backgrounds visit McDonalds, mostly for burgers. The word McDonald is famous
all around the globe and people recognize it looking at its logo.
Rarity: McDonald’s logo denoted with big M is popular all around the world. Its provides customers with their local as well as international flavor which their competitors find difficult to provide.
Rarity: McDonald’s logo denoted with big M is popular all around the world. Its provides customers with their local as well as international flavor which their competitors find difficult to provide.
Inimitability: McDonalds has its own trademark and patient
laws.
Non-sustainability: McDonald is a well known brand and has
its own brand image. Its competitors like burger king and other restaurants are
providing rivalry; this rivalry has brought good changes. The burgers and foods
are more healthy and organic. Because of the rivalry the standard of products
has improved in recent years
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